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Baloise wins two Red Dot Design Awards
Media releases Baloise wins two Red Dot Design Awards
Basel, August 30, 2023. Around a year after its Group-wide rebranding, Baloise has won two prestigious Red Dot Design Awards in the categories “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts”. The Red Dot Design Award is a leading global design competition.

We launched our new corporate identity around a year ago, and have since presented ourselves as Baloise with a fresher and more dynamic look across the Group. Our new corporate identity has now picked up two Red Dot Design Awards. Baloise was recognised in the “Corporate Design & Identity: Relaunch” and “Sound Design: Corporate Sound Concepts” categories of the “Red Dot Award: Brands & Communication Design” section. “It is a great honour that our brand has won the internationally renowned Red Dot Design Award in two categories. The accolades are deserved recognition for our employees’ international, cross-departmental collaboration on the rebranding that has given Baloise a new look,” says Daniel Zangger, Head of Branding at Baloise.

Dreams, visions, talent, ideas and innovations: the world is full of opportunities, and Baloise gives people the security they need to explore them. This idea is at the heart of our corporate identity, and is reflected in our logo, our colour scheme and our new brand sound composed by audity GmbH. Baloise developed the new corporate identity with the support of brand agency MetaDesign. “Working closely with Baloise, we have succeeded in bringing the new positioning of the brand to life. And we are now reaching a new audience with it. We are very proud of that. The awards prove that we were right to take a bold approach to the process, and underline the excellent working relationship we enjoy with Baloise,” says Lukas Eiselin, CEO of MetaDesign.
About the Red Dot Design Award

With around 20,000 entries annually, the Red Dot Design Award is one of the world’s largest design competitions, and is split into three sections:

  • Red Dot Award: Product Design
  • Red Dot Award: Design Concept
  • Red Dot Award: Brands & Communication Design

Every year, the best brand and communication design projects are recognised in the “Red Dot Award: Brands & Communication Design” section. This year, around 9,000 entries from 56 countries were evaluated by a panel of 24 judges.

 

Header Image: © Red Dot
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About Baloise The focus is firmly on the future at Baloise. We aim to make tomorrow more straightforward, safer and more carefree for our customers, and we are taking responsibility for this today. Baloise is more than just a traditional insurance company. Through our smart finance and insurance solutions, we offer a complete service package. Dependable support, reliable cooperation and trust-based relationships are key aspects of our stakeholder interaction. We take care of financial matters so that our customers can concentrate on the important things in their lives and can find inspiration in the everyday. Baloise, a European company founded more than 160 years ago, currently employs 8,000 people at its headquarters in Basel (Switzerland) and across its subsidiaries in Belgium, Germany and Luxembourg. Our services generated a business volume of around CHF 8.6 billion in 2023. Baloise Holding Ltd shares (BALN) are listed on the SIX Swiss Exchange.
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