As part of its Simply Safe strategic phase, Baloise has been making huge efforts since 2017 to boost its innovative strength, especially in the Home and Mobility ecosystems. To this end, it uses a highly structured innovation process that provides routes to five possible cooperation models: incubation, acquisition, investment, cooperation and partnership. All innovation initiatives in the past few years have been based on these principles. Together with the strategic innovation consultancy Spark Works and its spin-off Sparkademy, Baloise is now issuing a call for participation in a 10-week Baloise Mobility Accelerator programme, which is based on an innovation concept that is tailored to early-stage start-ups. Sparkademy offers a structured learning programme based on innovation principles that guide start-ups through problem-solving processes in a structured manner.

“Programmes like this one are geared towards concrete, tangible results and have the added benefit of fostering a culture of innovation,” says Patrick Wirth, Head of the Mobility ecosystem. “Our aim with this call for participation in Mobility@Baloise is to attract start-ups from the European mobility start-up scene – especially those in the pre-seed or seed phase – to our Baloise ecosystem.”

At the end of the programme, Baloise will evaluate the selected mobility ideas together with the relevant start-up teams and accordingly provide funding to further develop the minimal viable products (MVPs) they created. 

Interested start-ups with a business focus on ‘mobility as a service’, ‘shared economy services’, B2B[2C] services for vehicle fleets or other services centred around mobility can go to www.baloise.com/mobility to apply for participation in the accelerator programme up to the end of June.